Connect with us


Serena Williams says. “I am so proud to be Olympia’s Mama, so I wear these all of the time.”



Serena Williams never stops extending her influence. In the last year, the tennis icon has taken up yet another new venture.


Serena Williams just launched a jewelry collection inspired by her daughter

Serena Williams never stops extending her influence. In the last year, the tennis icon has taken up yet another new venture.

Serena and her beautiful daughter

As an extension of Williams’ eponymous fashion brand, the star launched Serena Williams Jewelry, offering a line of necklaces, bracelets, rings and earrings featuring ethically-sourced diamonds.

“If you’re like me, you hold on to your jewelry forever,” Williams tells In The Know.

“A lot of my favorite pieces are sentimental, but also I’ve learned great jewelry is timeless.”

Her latest jewelry collection, which just arrived in time for the holidays, is called By My Side.

Serena Williams Jewelry Unstoppable By My Side Set

The line pulls inspiration from the relationship between Serena and her daughter, Olympia, celebrating the unique, special bond between mothers and daughters.

“For me, the most inspiring element of being a mom is seeing myself and my husband in Olympia,” Williams says.

“She has my exact strong arms. She came out looking like a little baby that had been to the gym! It’s really made me appreciate my body in a whole new way.”

The capsule collection includes eight special pieces, which are also available in sets to share with young daughters.

“My favorite piece in this collection are the Ma Ma studs,”

Serena Williams Jewelry Mama & Babe Diamond Studs Set

Serena Williams says. “I am so proud to be Olympia’s Mama, so I wear these all of the time.”

Along with her 23-time Grand Slam status, fashion moments like her custom Off-White x Nike tutu dress at the 2018 U.S. Open and her Atelier Versace gown paired with Off-White Air Force 1 sneakers she wore to the 2019 Met Gala have also solidified Williams’ status as a fashion icon both on and off the court.

“I love expressing myself through fashion, it’s a true passion of mine and I’ve been doing this now for years.

serena williams and Olympia

I love designing things that celebrate the smart, strong and confident women in our community — pieces that I love wearing myself and that celebrate authenticity and diversity,” she explained.

From her multiple fashion brands to playing in tournaments across the globe, it is no secret Williams’ has a lot on her plate.

But she always makes sure to put herself first, as a mother and as a strong woman.

Serena and her pretty daughter

“A lot of women are naturally caretakers, and sometimes our own needs can become our last priority,” she says.

“I am a firm believer that we must show up for ourselves first in order to really be our best selves with our children, family, friends and co-workers. “

Check out pieces from the By My Side collection below:
Serena Williams Jewelry Heartbeats Diamond Necklace Set

Serena Williams Jewelry

Serena Williams Jewelry Love & Be Loved Set
“My beautiful daughter;Olympia actually inspired me to launch a jewelry collection”.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Hollywood1 week ago

Kate Beckinsale wows in a white bikini for breathtaking new beach photo

kaley cuoco
News1 week ago

Kaley Cuoco dances In shirt and without pants

Entertainment1 week ago

Jessica Alba Shows Off New Exotic Tattoos which set internet ablaze and it’s going viral- check.

News1 week ago

Kaley Cuoco showed off the perfect way to dance half dressed

Hollywood1 week ago

Unbelievable !!See reasons why Kelly Clarkson divorce her ex husband .

Hollywood1 week ago

Salma Hayek dazzled while drenching her body in the cool water exposing serious amounts of cleavage- check.

j alba
Hollywood1 week ago

Jessica Alba Stuns In Cropped Sweater, Cargo Pants and Lace-Up Boots, “Love This Look!”

Hollywood1 week ago

Jessica Simpson unbotton in field denim check as she gives her fans pleasant surprise

Hollywood1 week ago

Anna Kendrick goes bra- less as she flaunts wonders in latest trending jacket fans react wow- check.

Hollywood1 week ago

Halle berry shock everyone as she opened her skirt wide to show off her undies !

alexandra daddario
Hollywood1 week ago

Alexandra daddario revealed her enormous bust as she was submerging herself in the water-check.

Meghan Markle and Kate
News1 week ago

Kate Middleton says “Her friendship with Meghan can never be possible”_see reasons

Kate MIddleton and Prince William hooks out
News1 week ago

Prince William’s secrets got leaked and sparked several reactions from royal fans

Royalty1 week ago

Prince William flared up fiercely as Kate Middleton’s secret got leaked to the press.

Hollywood2 weeks ago

Kate Middleton has earned Queen Elizabeth’s trust as a successor, sources claim: She’s ‘up for a challenge

Entertainment10 months ago

Jennifer Love Hewitt displays every curve and looking equally cheerful__See Photos

Entertainment6 months ago

Kayley Cuoco Flashes In Nightie Highlighting ‘See Through ‘ Gown

kayley cuoco
Entertainment8 months ago

Kaley Cuoco Stuns In See-Through Dress Photo After Making Comment That Will Disappoint Her Husband, Karl Cook__see photos

kayley cuoco
Entertainment8 months ago

Kaley Cuoco Drops Her Clothes And Gives ‘The Big Bang Theory’ Fans A Pleasant Surprise With This Photo__See Photos

Entertainment9 months ago

Jessica Simpson Lifts Her Skirt Up While Showing Off Look__check

Entertainment9 months ago

Jennifer Love Hewitt is pretty in turquoise polka dot dress_see photos and video

j love hewitt
Entertainment8 months ago

Jennifer Love Hewitt busts out of this sweet dress that clung to every curve.__See Photos

kate bekinsale
Hollywood8 months ago

Kate Beckinsale shut down a hater who accused her of having a ‘midlife crisis’ after posting bikini photos

News11 months ago

Becky Lynch And Seth Rollins Welcome Their Baby Girl,Roux

Entertainment8 months ago

Halle Berry uncovered her body In Her Backyard For The Pillow Challenge__See Photos

kayley cuoco
Hollywood6 months ago

Kaley Cuoco Stuns In Nightie Highlighting ‘Iconic’ Feature

jessica alba
Entertainment6 months ago

WATCH VIDEO: Jessica Alba Just Shared A Sweaty, Abs-tastic selfie video and looks Sparkingly-superb.

Hollywood7 months ago

WATCH : Kaley Cuoco’s New Nightie-Filled Instagram Account Goes Viral – check

Hollywood7 months ago

Kaley Cuoco Stuns In Fluffy Bathrobe After 2.58 A.M. Coffee

Jennifer Love Hewitt
Entertainment8 months ago

Jennifer Love Hewitt reveals ample cleavage as she strolled down the street in the Californian sunshine__See Photos