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WATCH: Serena Williams, Rafael Nadal, Naomi Osaka star in new ‘Never Too Far Down’ Nike ad

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Serena in action

The American apparel company has been known for using the world’s biggest sports stars in their powerful ads to encourage, inspire, educate and uplift not just professionals, but also those who don’t compete at high levels.

And their new release is no different as it features three-time NBA champion LeBron James narrating the one-minute, 30-second ad while tennis stars Williams, Nadal and Osaka feature prominently.

“We’ve all been underestimated and counted out. In those moments we felt like it was over,” James starts off. “But it’s when we’re given no chance that we somehow found that last bit of strength to keep fighting.”

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